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Ad Metrics
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Cost Per Impression
(CPM)
CPM is an
acronym for Cost Per Thousand -- CPM is commonly used in marketing as a
benchmark to calculate the relative cost of an advertising campaign or an ad
message. CPM estimates the cost per 1000 views of the ad.
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Cost Per View
(CPV)
Cost-Per-View (CPV) is an effective
way to deliver your website to potential customers at the moment they are
interested in your product or service.
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Cost Per Click (CPC)
CPC is the Cost
Per Click, or the amount you pay when a user clicks through from your Pay Per
Click ad to your Web site or business profile. (more
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Pay Per Click (PPC)
PPC is the Pay Per Click, or the amount you pay when a user clicks through
from your Cost Per Click ad to your Web site or business profile.
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Pay Per View (PPV)
Pay-Per-View (PPV) allows you to enjoy special events and movies
right through your internet connection. Ordering is easy using one of our
many Video Share Network Services.
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Cost Per Lead
(CPL)
Cost Per Lead (CPL).
A lead can be anything from an e-mail address for a newsletter to a complete
survey that needs to be completely filled out and verified in order to get
credit
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Cost Per Action
(CPA)
Cost Per Action
(CPA) Used this method if you only want to charge a fee every time a user
completes a desired action, such as filling out a form, downloading software,
or viewing a series of pages. (more
info)
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