.:. Pay Per Click (PPC)

PPC is the Pay Per Click, or the amount you pay when a user clicks through from your Cost Per Click ad to your Web site or business profile

PPC is an acronym for Pay Per Click, it is an extremely useful technique used by advertisers to market and promote their web site. In essence, an advertiser using PPC will pay a fee for a specific action, in this case for a viewer to click on the advertisers ad and be sent to the advertisers webpage. PPC is sometimes referred to as CPC (cost per click). These two terms are interchangeable.

What Do I need for Setup?

Search Listing text ads include a title, description, your click-through URL (URL to the landing page or Website that your ad links to) and a display URL (URL that is displayed in the ad).

How much does CPC cost?

Minimum Bid Price : $0.05 - $0.25 CPC
Ad Location : Sponsored Search Results

How does CPC work?

Cost per click works by an advertiser bidding on keywords that are most likely to target a group of viewers that would most likely be searching for a specific product or service that they sell. For instance, an advertiser that sells golf clubs online would bid on the keywords .golf club. hoping that a potential consumer looking to buy golf clubs searches for the term and then sees the ad. Once the viewer sees the ad, he or she might click on the ad resulting in the viewer being taken to the advertisers. site, where hopefully a chance at a sale can be made.

Cost per click is extremely advantageous to an advertiser, because it gives the advertiser a low cost solution to find potential consumers that are actively searching for specific types of products. Cost per click is one of the best ways to target your products to a specific market at a fairly low cost. Advertisers are only charged a fee, based upon their bid when their ad is clicked. Cost per click works for large markets and very small niche markets.

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