.:. Cost Per Lead (CPL)

Cost Per Lead (CPL). A lead can be anything from an e-mail address for a newsletter to a complete survey that needs to be completely filled out and verified in order to get credit.

If you prefer to pay by sale, CPL-based advertising can deliver your customers to you and guarantee that you won't pay a dime unless until you make a sale. In the highly competitive and expensive world of Internet advertising, this is a rare bit of insurance for your company's advertising budget.

But sales aren't the only "actions" you can choose to pay for. If you offer registrations or subscriptions on your site, our CPL-based network can be very effective. If you are simply seeking new leads for your company by using an opt-in mailing list, you can utilize our CPL-based advertising to guarantee interested leads.

The benefit of CPL advertising is obvious -- you get what you pay for. And your ads will generally run in more places for longer if you decide to pay only for specified actions. This can translate to greater visibility for your company.

How it works
Now that you know what CPL-based advertising is, how does it work? When you place your ads with Adscampaign.com, your ad will begin to display as soon as it is added to the rotation.